Released on: November 9, 2007, 6:54 am

Press Release Author: Private Label Foods

Industry: Food & Beverage

Press Release Summary: Private Label Foods, Inc., the nation's leading manufacture
of quality private label sauces, introduces the new Ria's brand of pasta sauce.
Ria's upscale pasta sauce is available in Vodka Cream, Roasted Garlic, Red
Carbonara, Puttanesca, Arrabbiata, and Marinara versions.

Press Release Body: Rochester, New York - November 1, 2007 - Private Label Foods,
Inc., the nation's leading manufacture of quality private label sauces, introduces
the new Ria's brand of pasta sauce. Ria's upscale pasta sauce is available in Vodka
Cream, Roasted Garlic, Red Carbonara, Puttanesca, Arrabbiata, and Marinara versions.

These healthy and delicious pasta sauces are made with the highest quality
ingredients. "Ria's is an upscale label with all natural ingredients. We grind our
own garlic, we use the best herbs and seasonings, and extra virgin olive oil," says
Bonnie Lavorato, Vice President of Private Label Foods.

Ria's labels will stand out on any store shelf because of their high quality
original design. Each label is adorned with a custom illustration of the Ria's
character - a working woman who can still offer a fine dining experience in her own
kitchen. All of the Ria's sauces contain a key ingredient, which is highlighted by
a photograph. The Roasted Garlic label has an image of garlic bulbs, while the
Arrabbiata features red peppers as the most important flavor profile ingredient,"
Lavorato says. The blend of design, illustration and photography matches with the
delicious blend of flavors in every jar of Ria's.

"Most companies use pictures of vegetables or Gram or Gramps, but I wanted something
different to stand out. I want the shoppers to relate to the label and see a fine
dining experience," Lavorato comments.

The new Ria's sauce will be showcased at the PLMA's 2007 Private Label Trade Show in
Chicago, IL on November 11-13. To get more information or if interested in carrying
the Ria's line visit the Private Label Foods booth or contact Private Label Foods,
Inc. directly at 585.254.9205.

About Private Label Foods, Inc.

In business for 20 years, Private Label Foods, Inc. is housed in the original Ragu
facility in Rochester, N.Y. The manufacturing facility is 125,000 square feet with
state-of-the-art equipment. Private Label Foods, Inc. is a worldwide manufacturer
and distributor of sauces as well as provider of custom private label solutions.
Their own product lines include salad dressing, hot sauce, pasta sauce, cocktail
sauce, salsa, wing sauce, marinade, barbecue sauce and infused olive oil.
For more information visit www.privatelabelfoods.com or call 585.254.9205.


Web Site: http://www.privatelabelfoods.com

Contact Details: Private Label Foods, Inc.
PO Box 60805
Rochester, NY 14606
(585) 254-9205
info@privatelabelfoods.com